Can You Use Social Media To Get A New Job?

When it comes to finding a new job, the hunt can be long and tedious. Whether you’re looking for a wage increase, a change in career direction, or simply just a change in environment, there are a number of reasons why an individual may decide to leave their role and move on elsewhere. Wages are often a key reason for someone seeking a job change and while you may turn to a payday loan when facing a financial emergency, many employees will often seek to go elsewhere on a better wage if the opportunity is available. If you’re searching for a new job, then there are a number of different avenues that you can take, such as utilising your current network, sites which feature numerous job listings, or jump onto the more recent trend of opting to use social media. Here, we’re taking a closer look at how you can use social media to get a new job.

Develop An Online Brand

In a world where every single thing you post on social media can be deemed as marketing, you’re going to want to ensure that you’re creating your own brand. Imagine that every single person in the world can see your social media profiles. Who do you want them to see? Don’t create a completely different persona for yourself on the internet, as you’re going to want to come across as legitimate when you enter a job interview, but developing your own online brand is important. If you’re looking to be a journalist, for example, create your own website to showcase your work, and share it across your other channels to really push it in front of a new audience. If you know what industry you want to break into, post and share content that reflects that, and develop your own stance. Don’t be afraid to be opinionated either, although you want to ensure you don’t push this too far to the point of being offensive, as this isn’t a quality that many companies will look to take on board. Once you get your online brand right, you are likely to see job opportunities land straight in your inbox.

Keep A Consistent & Professional Image

As previously mentioned, when you’re applying for jobs, almost anyone will be able to see your profile – no matter how secure your privacy settings are. As a result, it is important that your social profiles are professional and consistent, to a degree. You don’t have to use your social media as a platform solely for business purposes but having a large number of photographs of nights out with friends which have left you looking a little worse for wear doesn’t generate a very reputable image for your potential employers.

Tailor Your Social Media Profiles To Your Choice Of Industry

Making sure that you are appropriately engaging with those in the industry that you want to break into is important, but make sure that you are looking for other alternatives to the traditional Facebook and LinkedIn platforms. For example, if you’re a digital marketing whizz, Twitter is often the place to go, with weekly hashtag ‘chats’ which you can join in on to engage with influencers in the industry. If you’re looking to break into the design industry, why not showcase your work on a visual platform such as Pinterest or Instagram. There are a great number of different platforms to choose from, so make sure to tailor your job preferences to the most appropriate social channel in order to enjoy the best traction.

Social media can be a powerful tool when it comes to searching for a job, but having a squeaky-clean profile is one of the most important aspects to help improve job hunting success.